I’m more than a writer. I’m a strategic thinker and a team player.
Research
I conduct competitor audits, interviews, surveys, create personas, and use A/B testing to identify gaps and opportunities.
Strategy
I map touchpoints where content is needed to reduce cognitive load and enable coherence across multiple channels.
Optimize for A11Y
I use clear and descriptive language, ensure keyboard accessibility, and other proven methods for diverse users.
Storytelling
I craft words that capture a company’s brand voice and tone. This builds trust and gets people to respond.
CITI CHATBOT SCRIPTS
I mapped conversational flows and write dialogue for Citi’s AI customer service chatbot.
UX & COPYWRITING PORTOFLIO
GOOGLE MATERIAL DESIGN
I used design thinking process to create an engaging case study format for Google’s design system blog.
CITI WEBSITE & APP
Peruse some of the many UX content pieces I wrote for Citi Online and Citi® Mobile App.
SALES PAGE, SOCIAL MEDIA
I crafted a sales page and social media posts for The Strange Inc., a hybrid publishing press.
LANDING PAGE, EMAIL
I redesigned the landing page to convert new users and wrote a post-sign up email for the AI resume builder.
EMAILS, UX WRITING FLOWS
Take a look at some of my pieces for an e-learning startup as a Content Lead.
ETOMON WEBSITE REDESIGN
I wrote simple, straightforward copy to optimize it for Chinese-speaking students learning English.
LONGFORM ARTICLES
I wrote articles and blog posts about the intersections of design and mental wellness.
UI COPY FOR MOBILE APP
I refreshed the onboarding flow for Handshake, an app for freelancers and business owners.
SPEC PRINT ADS
At Miami Ad School, I designed and wrote spec print ads for Nintendo Switch, Rogaine, and more.
UX RESEARCH & APP DESIGN PORTFOLIO
USER RESEARCH
I conducted interviews, surveys, and synthesized data to create personas for a therapy app.
UX DESIGN FOR APP
I designed a murder mystery game app using the design thinking process.
UI DESIGN FOR APP
I designed the UX and UI of Fitted, an app for people who are new or returning to fitness.
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Google Material Design (UX Writing)
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Copywriting Case Studies
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Editorial Samples
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Etomon Website (UX Writing & Strategy)
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UX Writing Flows
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Handshake App 2019 (UX Writing)
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Print Ads 2018 (Copywriting)
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UX Research Work 2018
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UX App Design
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UI App Design
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Minutes Resume (Landing Page Redesign)
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Strange Inc (Sales Page & Social Media)
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Citi Bot Scripts
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Citi Website & App