I’m more than a writer. I’m a strategic thinker and a team player.

Research

I conduct competitor audits, interviews, surveys, create personas, and use A/B testing to identify gaps and opportunities.

Strategy

 I map touchpoints where content is needed to reduce cognitive load and enable coherence across multiple channels. 

Optimize for A11Y

I use clear and descriptive language, ensure keyboard accessibility, and other proven methods for diverse users. 

Storytelling

I craft words that capture a company’s brand voice and tone. This builds trust and gets people to respond.

CITI CHATBOT SCRIPTS

I mapped conversational flows and write dialogue for Citi’s AI customer service chatbot.

UX & COPYWRITING PORTOFLIO

GOOGLE MATERIAL DESIGN

I used design thinking process to create an engaging case study format for Google’s design system blog.

CITI WEBSITE & APP

Peruse some of the many UX content pieces I wrote for Citi Online and Citi® Mobile App.

SALES PAGE, SOCIAL MEDIA

I crafted a sales page and social media posts for The Strange Inc., a hybrid publishing press.

LANDING PAGE, EMAIL

I redesigned the landing page to convert new users and wrote a post-sign up email for the AI resume builder.

EMAILS, UX WRITING FLOWS

Take a look at some of my pieces for an e-learning startup as a Content Lead.

ETOMON WEBSITE REDESIGN

I wrote simple, straightforward copy to optimize it for Chinese-speaking students learning English.

LONGFORM ARTICLES

I wrote articles and blog posts about the intersections of design and mental wellness.

UI COPY FOR MOBILE APP

I refreshed the onboarding flow for Handshake, an app for freelancers and business owners.

SPEC PRINT ADS

At Miami Ad School, I designed and wrote spec print ads for Nintendo Switch, Rogaine, and more.

UX RESEARCH & APP DESIGN PORTFOLIO

USER RESEARCH

I conducted interviews, surveys, and synthesized data to create personas for a therapy app.

UX DESIGN FOR APP

I designed a murder mystery game app using the design thinking process.

UI DESIGN FOR APP

I designed the UX and UI of Fitted, an app for people who are new or returning to fitness.

Google Material Design (UX Writing)
Copywriting Case Studies
Editorial Samples
Etomon Website (UX Writing & Strategy)
UX Writing Flows
Handshake App 2019 (UX Writing)
Print Ads 2018 (Copywriting)
UX Research Work 2018
UX App Design
UI App Design
Minutes Resume (Landing Page Redesign)
Strange Inc (Sales Page & Social Media)
Citi Bot Scripts
Citi Website & App