Hi, I’m Fozia.
Dear Reader,
I write short, clear words infused with humor and humanity that pack a punch.
I've had diverse experiences crafting copy, AI- generated bot scripts, eye-catching emails, clickable landing pages for startups to Google and Citi.
My tools are user research, a brand messaging strategy and sparkling copy. In my past life, I trained in human behavior analysis and taught English to high school students. As a career changer, I bring both disciplines together when developing voice, tone and design principles. I have been involved both copywriting and UX writing projects. Different focuses on a product/brand, but lots of words.
I also enjoy writing on Medium and my blog. I write for myself and I write for fun. I write to create stories and to learn while exploring topics through research. I’ve written about tech, design, fiction, and many other topics. Some of my favorites are:
You can also take a look at projects I have worked on. If you are interesting in collaborating on any projects, please reach out. I’d also be happy to chat about writing, design, or life.
How I can help
Conversational AI planning, mapping, and crafting multiple bot conversations aligned to brand voice and tone
Content Strategy planning, developing, and managing content based on research
Copywriting writing to sell a product in an attention-grabbing way
UX Writing & Research designing conversation between a product and user
Messaging & Positioning what to say, how to say it, and why people should care
Editing keeping what's necessary and tossing what's not
User Interviews & User Testing contextual inquiries to glean user thoughts, desires, feelings, and behaviors