This page includes: Product & Offers Page, Contact Us, Tutorials, Alerts, FAQs
Products & Offers Page
I created subhead copy for entry points across 3 tabs on the Product & Offers Page.
Copy should enable customers to discover eligible offers for their accounts.
OPTIMIZING CONTACT US PAGE
Contact Us Page Update
I collaborated with Designers and Researchers to research, test, and launch an evidence-based Contact Us page update.
TUTORIALS FOR WEBSITE & APP
DASHBOARD BANNERS & ALERTS
SEARCH PANEL
Entry Point on Citi Website
FREQUENTLY ASKED QUESTIONS
Banners & Alerts
Banners and alerts on the dashboard were needed to spread awareness of the major changes that will arrive with Citi’s new relationship tier packages.
Search Panel pops up with self-service options: Search, Quick Actions, FAQs
Feedback Loop
I wrote several copy options for each entry point, and shared my rationale with the stakeholders.
Banking Tab
Checking: Explore account options for daily use
Savings: Access funds, earn interest and more
Certificate of Deposit: Review current interest rates
Banking IRA’s: Grow your savings with no annual value
Rates: Check rates on CDs, IRAs and more
Small Business Banking: Help your business grow with tailored services
Credit Card Tab
Balance Transfer Credit Cards: Transfer high-rate balances with low intro APR
0% Intro APR Cards: Save on interest with low intro APR
Rewards: Earn cash back, points or travel rewards with Citi rewards credit cards
Cash Back: Earn cash back with every purchase
Business Credit Cards : Earn points for your business purchases
Investment Tab
Citi Self Invest: Invest your way, commission-free
Citi Wealth Builder: Tailored portfolio to match goals
Citi Personal Wealth Management: Find financial planning solutions
Navigational Menus for
the Products & Offers Page
I interviewed several Product Owners to ensure the latest navigation menu update for Citi Online was accurate.
Entry Point from Citi Dashboard
I wrote subhead copy for each entry point.
Edit Quick Actions Tile
I wrote copy for when customers want to edit the Quick Actions tile on their Dashboard.
Tutorials for Website & App
I collaborated with a Designer to create and test a Welcome tutorial for Citi’s website and Citi® Mobile App.
Error Message
